Guided by Alicia Keys, the latest Keys Soulcare offerings pay tribute to the strength, beauty and potential of the body. New Keys Soulcare Body Care offers three initial creations: Renewing Body + Hand Wash, Rich Nourishing Body Cream and Sacred Body Oil, that align with the brand’s commitment to restorative rituals, inside and out.
 
The new formulas join Keys Soulcare’s dermatologist-developed, clean and cruelty free skin care offerings launched earlier this year with Keys and board-certified dermatologist Dr. Renée Snyder.
 
“If you could send your body a love letter, what would it say?” asks Keys. “My letter would say thank you. Thank you for all the ways that I’ve been able to grow with you and through you. Thank you for supporting me and holding me. For making it possible to run across the street or sit down in a chair or dance, or use my hands to write, or use my mind to create and think. Your body is your first home,” she adds. “With Keys Soulcare Body Care, you are giving yourself the love it deserves.”
 
“The new Keys Soulcare Body Care offerings celebrate the opportunity to praise your body, nurture your mind and light your spirit,” comments Kory Marchisotto, president of Keys Soulcare. “Arriving for summer, these offerings will get your body hydrated, rejuvenated and feeling fabulous.”
 

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

A post shared by Keys Soulcare (@keyssoulcare)

Creating Harmony Between Mind and Body
 
The new collection features Renewing Body + Hand Wash, Rich Nourishing Body Cream and Sacred Body Oil. Formulated to meet the FDA and European Union Cosmetic Regulation Guidelines restrictions for over 1,680 ingredients, the offerings are free of parabens, phthalates, sulfates and formaldehydes to name a few.
 
Also, in keeping with Alicia’s belief in the power of manifestation with intent, each offering bears a soul-empowering affirmation. She explains, “Each time you pick up one of our offerings nurture your soul as well as your body by reflecting on its companion affirmation.”
 
A #PraiseYourBody social media campaign will accompany the launch encouraging all lightworkers to share their own personal love letters to their bodies further fueling the positive community Keys Soulcare has already created. On June 4, three love letters will be selected with winners receiving the Body Care offerings.
 
Keys Soulcare Body Care will be available at keyssoulcare.com and ulta.com on June 8 and at ULTA Beauty stores on June 27. In Europe, Keys Soulcare Body Care will be available at douglas.de and in Douglas stores (Germany, Italy, Netherlands, Poland, Spain, Austria, Switzerland, and Nocibe in France) on July 19, and it will also be available in the UK at Cult Beauty on July 19.